.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has onboarded Indian cricketer KL Rahul as a brand name emissary and also a real estate investor in the firm, it showed ETRetail.Without divulging the precise percent of concern the cricketer has actually taken, the provider claimed it is actually a significant as well as tactical investment.This cooperation strives to utilize KL's enormous level of popularity, especially one of young people and also health and fitness lovers, to expand Boldfit's dip untrained markets and demographics all over India.Sharing regarding the company's growth plans, Pallav Bihani, creator and CEO of the firm stated, "We are actually going all-in on increasing our activewear and also footwear types, which are actually readied to redefine the physical fitness market. These sectors are our potential growth motors." Currently, exercise and also doing yoga add-ons drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand achieved a profits of Rs 73 crore. Along with key projects and also this collaboration, the brand name aims to connect with a profits of Rs 500 crore by FY26. Established in 2018, it currently serves over 1 crore clients annually as well as aims to grow this grasp to 5 crore using this collaboration. Also, it is enhancing its own supply establishment facilities to ensure quick distribution and regular item availability.Looking onward, the D2C start-up expects an eruption in online traffic, social networks involvement, as well as higher purchases around our front runner classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
Sign up with the community of 2M+ industry experts.Register for our bulletin to obtain newest ideas & review.
Install ETRetail Application.Get Realtime updates.Conserve your favorite posts.
Check to install App.